ABOUT THE BRAND

Founded in early 2025 out of my love for both fashion and golf, Fade Golf Company was created to live at the intersection of both, and the culture surrounding them. When I first started golfing in 2015, shopping for clothes to wear on the course felt surprisingly uninspiring. As someone who has worked as a men’s fashion buyer since 2012, it was the first time buying clothing felt more like a chore than something exciting or expressive.

What always stood out to me was how contradictory today’s golf apparel felt. Golf is one of the few sports where players are given real freedom in what they wear—a huge opportunity for self-expression—yet most golf clothing ends up looking exactly the same.  The same cut. The same stretchy fabrics.  The same everything.  Worlds away from the baggy polos, two-tone caps, and slacks worn by a young Tiger Woods, or the cashmere cardigans and pleated trousers dawned by Arnold Palmer.

Fade Golf Co. wasn’t created to make clothes for golf in the traditional sense. The goal has always been to design pieces that simply happen to work on the golf course just as naturally as they do in everyday life.

These aren’t course costumes. They’re thoughtfully designed, unisex styles meant to be worn wherever life takes you. The inspiration goes far beyond golf itself—pulling from vintage fashion, music, architecture, cinema, and growing up in Reno, Nevada, with its rich western casino history and distinct sense of character.  

Fade Golf Company exists to bring a more considered perspective to the game—one rooted in style, culture, and longevity rather than trends. The focus is on pieces that feel intentional, understated, and personal.

Thank you for taking the time to explore the brand. I look forward to having you along for the journey.

-B